All projects

Campaigns

Mental Health Awareness Month campaign

Integrated campaign across print, email, and social to drive member enrollment

Mental Health Awareness Month campaign

Integrated campaign across print, email, and social to drive member enrollment

Mental Health Awareness Month campaign

Integrated campaign across print, email, and social to drive member enrollment

New Year's integrated campaign

A mental health education campaign with a celebratory approach

New Year's integrated campaign

A mental health education campaign with a celebratory approach

New Year's integrated campaign

A mental health education campaign with a celebratory approach

Daylight launch campaign

Multi-channel evergreen campaign for launching Daylight to new populations

Daylight launch campaign

Multi-channel evergreen campaign for launching Daylight to new populations

Daylight launch campaign

Multi-channel evergreen campaign for launching Daylight to new populations

Reports and ebooks

Guide to Financial Wellness

A 50+ page ebook exploring the state of financial inequity in America

Guide to Financial Wellness

A 50+ page ebook exploring the state of financial inequity in America

Guide to Financial Wellness

A 50+ page ebook exploring the state of financial inequity in America

Mental Health Equity Assessment & report

A lead gen questionnaire and report to help employers improve mental health equity within their orgs

Mental Health Equity Assessment & report

A lead gen questionnaire and report to help employers improve mental health equity within their orgs

Mental Health Equity Assessment & report

A lead gen questionnaire and report to help employers improve mental health equity within their orgs

Video

Sleepio explainer video

A video introducing Sleepio's user value propositions, highlighting Big Health's latest data

Sleepio explainer video

A video introducing Sleepio's user value propositions, highlighting Big Health's latest data

Sleepio explainer video

A video introducing Sleepio's user value propositions, highlighting Big Health's latest data

Julia's Daylight story

A promotional video for Daylight featuring a real user’s story

Julia's Daylight story

A promotional video for Daylight featuring a real user’s story

Julia's Daylight story

A promotional video for Daylight featuring a real user’s story

Big Health brand launch

Video announcing Big Health's new brand

Big Health brand launch

Video announcing Big Health's new brand

Big Health brand launch

Video announcing Big Health's new brand

Quip Slides launch video

Video to introduce the new Slides feature in Quip (documents company acquired by Salesforce)

Quip Slides launch video

Video to introduce the new Slides feature in Quip (documents company acquired by Salesforce)

Quip Slides launch video

Video to introduce the new Slides feature in Quip (documents company acquired by Salesforce)

Web

Provider referral signup page

A provider-facing site to help physicians refer patients to Big Health products

Provider referral signup page

A provider-facing site to help physicians refer patients to Big Health products

Provider referral signup page

A provider-facing site to help physicians refer patients to Big Health products

Even Responsible Finance website

Homepage showcasing Even's suite of financial wellness products to consumers

Even Responsible Finance website

Homepage showcasing Even's suite of financial wellness products to consumers

Even Responsible Finance website

Homepage showcasing Even's suite of financial wellness products to consumers

Daylight product page

Landing pages for Big Health's anxiety treatment, Daylight

Daylight product page

Landing pages for Big Health's anxiety treatment, Daylight

Daylight product page

Landing pages for Big Health's anxiety treatment, Daylight

Mental health tests

Interactive screeners for anxiety, depression, and ADHD

Mental health tests

Interactive screeners for anxiety, depression, and ADHD

Mental health tests

Interactive screeners for anxiety, depression, and ADHD

Email

Grow Therapy lifecycle emails

Lifecycle emails to increase intakes and sessions across active, churned, and abandoned clients

Grow Therapy lifecycle emails

Lifecycle emails to increase intakes and sessions across active, churned, and abandoned clients

Grow Therapy lifecycle emails

Lifecycle emails to increase intakes and sessions across active, churned, and abandoned clients

User engagement emails

A series of emails meant to keep clients engaged and prepared for care

User engagement emails

A series of emails meant to keep clients engaged and prepared for care

User engagement emails

A series of emails meant to keep clients engaged and prepared for care

Daylight launch emails

Evergreen email campaign for launching Daylight to new populations

Daylight launch emails

Evergreen email campaign for launching Daylight to new populations

Daylight launch emails

Evergreen email campaign for launching Daylight to new populations

Member onboarding email

Email highlighting a user problem to drive mobile app downloads

Member onboarding email

Email highlighting a user problem to drive mobile app downloads

Member onboarding email

Email highlighting a user problem to drive mobile app downloads

Brand

Big Health brand launch

Video announcing Big Health's new brand

Big Health brand launch

Video announcing Big Health's new brand

Big Health brand launch

Video announcing Big Health's new brand

Two chairs brand messaging refresh

A project I led to develop new brand messaging at Two Chairs

Two chairs brand messaging refresh

A project I led to develop new brand messaging at Two Chairs

Two chairs brand messaging refresh

A project I led to develop new brand messaging at Two Chairs

Print

Big Health conference non-swag

A newsletter-style handout that drove 200+ signups to Big Health’s email list, and over $3,500 in donations to NAMI.

Big Health conference non-swag

A newsletter-style handout that drove 200+ signups to Big Health’s email list, and over $3,500 in donations to NAMI.

Big Health conference non-swag

A newsletter-style handout that drove 200+ signups to Big Health’s email list, and over $3,500 in donations to NAMI.

Mental Health Awareness Month campaign

Integrated campaign across print, email, and social to drive member enrollment

Mental Health Awareness Month campaign

Integrated campaign across print, email, and social to drive member enrollment

Mental Health Awareness Month campaign

Integrated campaign across print, email, and social to drive member enrollment

New Year's integrated campaign

A mental health education campaign with a celebratory approach

New Year's integrated campaign

A mental health education campaign with a celebratory approach

New Year's integrated campaign

A mental health education campaign with a celebratory approach

Product marketing

Burnout webinar

A user-facing webinar developed in partnership with customer success, marketing, and design.

Burnout webinar

A user-facing webinar developed in partnership with customer success, marketing, and design.

Burnout webinar

A user-facing webinar developed in partnership with customer success, marketing, and design.

Sleepio explainer video

A video introducing Sleepio's user value propositions, highlighting Big Health's latest data

Sleepio explainer video

A video introducing Sleepio's user value propositions, highlighting Big Health's latest data

Sleepio explainer video

A video introducing Sleepio's user value propositions, highlighting Big Health's latest data

Quip Slides launch video

Video to introduce the new Slides feature in Quip (documents company acquired by Salesforce)

Quip Slides launch video

Video to introduce the new Slides feature in Quip (documents company acquired by Salesforce)

Quip Slides launch video

Video to introduce the new Slides feature in Quip (documents company acquired by Salesforce)

Even Savings feature rollout

Product marketing emails and ads for the new Even Savings feature

Even Savings feature rollout

Product marketing emails and ads for the new Even Savings feature

Even Savings feature rollout

Product marketing emails and ads for the new Even Savings feature

Social media

Sleepio Instagram stories

A set of stories added to the Sleepio IG’s highlights, posted when the account first launched and gets periodically re-posted as the follower count grows.

Sleepio Instagram stories

A set of stories added to the Sleepio IG’s highlights, posted when the account first launched and gets periodically re-posted as the follower count grows.

Sleepio Instagram stories

A set of stories added to the Sleepio IG’s highlights, posted when the account first launched and gets periodically re-posted as the follower count grows.

Daylight Instagram post

An educational post about anxiety for the Daylight Instagram feed

Daylight Instagram post

An educational post about anxiety for the Daylight Instagram feed

Daylight Instagram post

An educational post about anxiety for the Daylight Instagram feed

Mental Health Awareness Month Instagram stories

The social media component of our high-impact "True or False – Mental health edition" campaign

Mental Health Awareness Month Instagram stories

The social media component of our high-impact "True or False – Mental health edition" campaign

Mental Health Awareness Month Instagram stories

The social media component of our high-impact "True or False – Mental health edition" campaign

Customer stories

Dropbox documentary customer story

How an award-winning documentary was made in record time with Dropbox Pro

Dropbox documentary customer story

How an award-winning documentary was made in record time with Dropbox Pro

Dropbox documentary customer story

How an award-winning documentary was made in record time with Dropbox Pro

Customer stories

A landing page and set of animated videos to showcase user stories for Big Health's insomnia and anxiety treatments

Customer stories

A landing page and set of animated videos to showcase user stories for Big Health's insomnia and anxiety treatments

Customer stories

A landing page and set of animated videos to showcase user stories for Big Health's insomnia and anxiety treatments

Blogs

BIPOC Mental Health Month post

An educational post about BIPOC mental health for the Sleepio Instagram feed

BIPOC Mental Health Month post

An educational post about BIPOC mental health for the Sleepio Instagram feed

BIPOC Mental Health Month post

An educational post about BIPOC mental health for the Sleepio Instagram feed

The 401(k) loan epidemic

A post for the Even blog exploring why people borrow against their 401(k)s.

The 401(k) loan epidemic

A post for the Even blog exploring why people borrow against their 401(k)s.

The 401(k) loan epidemic

A post for the Even blog exploring why people borrow against their 401(k)s.

Why financial wellness matters

A post for the Even blog explaining the nature of financial stress

Why financial wellness matters

A post for the Even blog explaining the nature of financial stress

Why financial wellness matters

A post for the Even blog explaining the nature of financial stress

4 co-workers who can help make your project perfect.

A work culture post for the Dropbox blog.

4 co-workers who can help make your project perfect.

A work culture post for the Dropbox blog.

4 co-workers who can help make your project perfect.

A work culture post for the Dropbox blog.