Mental Health Awareness Month (MHAM) is a campaign Big Health does every year. This means that each year we need to find a fresh, interesting way to cover the topic.

For 2023, we selected a “True or False” approach to engage audiences during a time when many other companies and solutions will also be sending them materials. This is a particularly tricky campaign because some clients want us to cover both our products in the same asset, resulting in what we called a “bundled” approach.

We need to cover two disorders and drive action to two products, while remaining concise and not losing the reader. The campaign includes direct mail, email and banners, digital flyers, and digital displays.

Design: Diana Molleda

Mailer

Social media

Email sample (banner + plain text, per client requirements)

Digital flyer