Two Chairs needed to revamp its brand messaging targeted both to potential clients and therapists.

• I conducted a competitive analysis across other mental health companies that hired therapists

• Organized a brainstorm which included the VP of Marketing, Head of Brand, Head of Clinical, customer insights, digital marketing, and design.

• After identifying the strongest directions, I mocked up 30+ copy variations with our illustration library in Figma

• A smaller team reconvened to vote on the best options which we launched in:

  • Ads targeting health care providers with the goal of increasing therapy referrals

  • Client-facing ads designed to drive new therapy intakes

  • Clinician-facing ads highlighting Two Chairs’ value proposition as an employer

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