About the project
This is a prototype landing page a member would land on if their physician referred them to a Big Health product (Daylight for generalized anxiety disorder, Sleepio for insomnia, or SparkRx for depression).
The challenge with this page is twofold:
Overcome standard objections and drive action to enroll (e.g. Never heard of these products; Unsure what a digital treatment is; Lack of trust/other solutions haven’t worked).
Overcome our standard objections and the $99 fee (our products are typically offered for free as benefits through employers, and this program would deviate from that model).
The strategy I proposed was to lean on the trust members have in their doctors. While this is not technically a prescription, we’re using language that echoes that concept to remind members that their doctor suggested this treatment because it’s safe and effective. For Sleepio, the headline would be “The better sleep your doctor ordered is ready”.
Below the fold, the copy helps members understand why they should place their time, trust, and hard-earned money in Daylight (or Sleepio or SparkRx). This is followed by easy steps for moving forward, statistics from our clinical trial, and a video featuring product members’ success stories.
Design: Diana Molleda
