Microsite

I worked with our Brand Journalist who owned user story sourcing and interviewing to turn patient stories into a microsite. We worked closely with a Design Lead, the Creative Director, and a series of folks in Marketing leadership. The goal was to map these patients’ real-life stories to core business objectives and buyer concerns. View the site here.

Videos

Promotional videos for Daylight and Sleepio featuring real users' story, animated by an outside agency. The scripts for these videos are based off longer user stories with multiple quotes. I worked directly with the users to rearrange and condense the quotes into short stories suitable for VO, ensuring the final product captured their experiences and tones of voice accurately.

While producing these videos I also worked with the agency and Big Health design and PMM to refine the script, select VO talent, and help art direct.