About the project
A promotional video for Daylight featuring a real user’s story, animated by an outside agency. The script for this video is based off a longer user story with multiple long quotes. I worked directly with the user to rearrange and condense her quotes into a short story, ensuring the final product captured her experience and tone of voice accurately.
While producing the video I also worked with the agency and Big Health design and PMM to refine the script, select VO talent, and help art direct.